• Art of Innovation
    Art of Innovation
    ISBN: 9781781256145
    Title: Art of Innovation
    Author: KELLEY THOMAS

    here isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams:-Research and immerse themselves in every possible aspect of a new product or service-Examine each product from the perspective of clients, consumers and other critical audiences-Brainstorm best when they are focussed, being physical and having funThe Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

    Format: Paperback
    Price: $27.00
    $27.00
  • Art of Invisibility: the World's Most Famous Hacker Teaches You How to be Safe in the Age of Big Brother & Big Data
    Art of Invisibility: the World's Most Famous Hacker Teaches You How to be Safe in the Age of Big Brother & Big Data
    ISBN: 9780316380508
    Title: Art of Invisibility: the World's Most Famous Hacker Teaches You How to be Safe in the Age of Big Brother & Big Data
    Author: MITNICK KEVIN & VAMOSI ROBERT

    Like it or not, Your Every Online Move is being watched and Analyzed. Learn exactly how to protect yourself in the age of Big Brother and Big Data: Build a bulletproof password, Know what never to do on a work computer, printer, or device, Identify virus-infected email scams and phishing schemes, Fortify weak access points to your computer, phone, router, and even printer, Practice smart Wi-Fi behavior when traveling and in hotels and coffee shops, Utilize advanced "elite" techniques for ultimate privacy Book jacket.

    Format: Hardback
    Price: $40.00
    $40.00
  • Artificial Intelligence
    Artificial Intelligence
    ISBN: 9780718188757
    Title: Artificial Intelligence
    Author: ROBERTS ALICE & WOOLRIDGE MICHAEL

    Part of the new Ladybird Expert series, Artificial Intelligence is a clear, simple and entertaining introduction tointelligent machines and the humans that program them. Written by computer scientist MichaelWooldridge, Artificial Intelligence chronicles the development of intelligentmachines, from Turing's dream of machines that think, to today's digitalassistants like Siri and Alexa. AI is not something that awaits us in the future. Inside you'll learn how wehave come to rely on embedded AI software and what a world of ubiquitous AI might look like. For an adult readership, the Ladybird Expert series is produced in the sameiconic small hardback format pioneered by the original Ladybirds. Eachbeautifully illustrated book features the first new illustrations produced inthe original Ladybird style for nearly forty years.

    Format: Hardback
    Price: $21.00
    $21.00
  • Artificial Intelligence Engines
    Artificial Intelligence Engines
    ISBN: 9780956372819
    Title: Artificial Intelligence Engines
    Author: STONE JAMES


    Format: Trade paperback
    Price: $58.00
    $58.00
  • Artificial Intelligence for Humans, Volume 1: Fundamental Algorithms
    Artificial Intelligence for Humans, Volume 1: Fundamental Algorithms
    ISBN: 9781493682225
    Title: Artificial Intelligence for Humans, Volume 1: Fundamental Algorithms
    Author: HEATON JEFF


    Format: Paperback
    Price: $53.00
    $53.00
  • Artificial Intelligence for Humans, Volume 2: Nature-inspired Algorithms
    Artificial Intelligence for Humans, Volume 2: Nature-inspired Algorithms
    ISBN: 9781499720570
    Title: Artificial Intelligence for Humans, Volume 2: Nature-inspired Algorithms
    Author: HEATON JEFF


    Format: Paperback
    Price: $53.00
    $53.00
  • Artificial Intelligence for Humans, Volume 3: Deep Learning and Neural Networks
    Artificial Intelligence for Humans, Volume 3: Deep Learning and Neural Networks
    ISBN: 9781505714340
    Title: Artificial Intelligence for Humans, Volume 3: Deep Learning and Neural Networks
    Author: HEATON JEFF


    Format: Paperback
    Price: $53.00
    $53.00
  • Artificial Life: a Report from the Frontier Where Computers Meet Biology
    Artificial Life: a Report from the Frontier Where Computers Meet Biology
    ISBN: 9780679743897
    Title: Artificial Life: a Report from the Frontier Where Computers Meet Biology
    Author: LEVY STEVEN


    Format: Paperback
    Price: $42.00
    $42.00
  • Artificial Unintelligence: How Computers Misunderstand the World
    Artificial Unintelligence: How Computers Misunderstand the World
    ISBN: 9780262537018
    Title: Artificial Unintelligence: How Computers Misunderstand the World
    Author: BROUSSARD MEREDITH

    A guide to understanding the inner workings and outer limits of technology and why we should never assume that computers always get it right.


    In Artificial Unintelligence, Meredith Broussard argues that our collective enthusiasm for applying computer technology to every aspect of life has resulted in a tremendous amount of poorly designed systems. We are so eager to do everything digitally--hiring, driving, paying bills, even choosing romantic partners--that we have stopped demanding that our technology actually work. Broussard, a software developer and journalist, reminds us that there are fundamental limits to what we can (and should) do with technology. With this book, she offers a guide to understanding the inner workings and outer limits of technology--and issues a warning that we should never assume that computers always get things right.


    Making a case against technochauvinism--the belief that technology is always the solution--Broussard argues that it's just not true that social problems would inevitably retreat before a digitally enabled Utopia. To prove her point, she undertakes a series of adventures in computer programming. She goes for an alarming ride in a driverless car, concluding "the cyborg future is not coming any time soon"; uses artificial intelligence to investigate why students can't pass standardized tests; deploys machine learning to predict which passengers survived the Titanic disaster; and attempts to repair the U.S. campaign finance system by building AI software. If we understand the limits of what we can do with technology, Broussard tells us, we can make better choices about what we should do with it to make the world better for everyone.



    Format: Paperback
    Price: $34.00
    $34.00
  • Augmented Alice: The Future of Identity, Experience & Reality
    Augmented Alice: The Future of Identity, Experience & Reality
    ISBN: 9789063694708
    Title: Augmented Alice: The Future of Identity, Experience & Reality
    Author: ARIEL GALIT

    Augmented Reality is fast becoming one of the most important emerging technologies, with unprecedented investment growth and interest from big tech platforms and accelerator industries. The book introduces Augmented Reality's core concepts and potential to newbies and experts alike. It provides a 'wide lens' perspective of the potential, challenges and impact that the widespread implementation of Augmented Reality will bring. Augmented Reality will most certainly become THE new platform and standard for content creation and experience generation. Its use will make it an essential resource, with a societal impact that can only be compared to the World Wide Web's global influence. Looking at the impact of the technology as it matures into a ground-breaking platform, it goes beyond function to explore the context of the technology's implementation - through social, commercial, and behavioural lenses. It raises a discussion about the forefront of AugmentedReality development, and what its application, and eventual impact, might mean for society in the near future. The book explores current issues already arising in the digital age, due to the implementation of emerging technologies and Augmented Reality in particular - including changing behaviours and social etiquettes, identity in the digital age, privacy and ethical concerns. The book contains an augmented layer, which provides an interactive experience and additional information and will be updated periodically. However, the book is designed in a way that ensures a full [physical] experience without the need for anything extra.

    Format: Hardback
    Price: $60.00
    $60.00
  • Automate This: How Algorithms Came to Rule Our World
    Automate This: How Algorithms Came to Rule Our World
    ISBN: 9781591844921
    Title: Automate This: How Algorithms Came to Rule Our World
    Author: STEINER CHRISTOPHER

    The rousing story of the last gasp of human agency and how today’s best and brightest minds are endeavoring to put an end to it.

    It used to be that to diagnose an illness, interpret legal documents, analyze foreign policy, or write a newspaper article you needed a human being with specific skills—and maybe an advanced degree or two. These days, high-level tasks are increasingly being handled by algorithms that can do precise work not only with speed but also with nuance. These “bots” started with human programming and logic, but now their reach extends beyond what their creators ever expected.
    In this fascinating, frightening book, Christopher Steiner tells the story of how algorithms took over—and shows why the “bot revolution” is about to spill into every aspect of our lives, often silently, without our knowledge.
    The May 2010 “Flash Crash” exposed Wall Street’s reliance on trading bots to the tune of a 998-point market drop and $1 trillion in vanished market value. But that was just the beginning. InAutomate This, we meet bots that are driving cars, penning haiku, and writing music mistaken for Bach’s. They listen in on our customer service calls and figure out what Iran would do in the event of a nuclear standoff. There are algorithms that can pick out the most cohesive crew of astronauts for a space mission or identify the next Jeremy Lin. Some can even ingest statistics from baseball games and spit out pitch-perfect sports journalism indistinguishable from that produced by humans.
    The interaction of man and machine can make our lives easier. But what will the world look like when algorithms control our hospitals, our roads, our culture, and our national security? What hap­pens to businesses when we automate judgment and eliminate human instinct? And what role will be left for doctors, lawyers, writers, truck drivers, and many others?
    Who knows—maybe there’s a bot learning to do your job this minute.


    Format: Hardback
    Price: $37.00
    $37.00
  • Automating Inequality: How High-Tech Tools Profile, Police, & Punish the Poor
    Automating Inequality: How High-Tech Tools Profile, Police, & Punish the Poor
    ISBN: 9781250074317
    Title: Automating Inequality: How High-Tech Tools Profile, Police, & Punish the Poor
    Author: EUBANKS VIRGINIA


    Naomi Klein: "This book is downright scary."


    Ethan Zuckerman, MIT: "Should be required reading."


    Dorothy Roberts, author of Killing the Black Body "A must-read."


    Astra Taylor, author of The People's Platform: "The single most important book about technology you will read this year."


    Cory Doctorow: "Indispensable."


    A powerful investigative look at data-based discrimination--and how technology affects civil and human rights and economic equity


    The State of Indiana denies one million applications for healthcare, foodstamps and cash benefits in three years--because a new computer system interprets any mistake as "failure to cooperate." In Los Angeles, an algorithm calculates the comparative vulnerability of tens of thousands of homeless people in order to prioritize them for an inadequate pool of housing resources. In Pittsburgh, a child welfare agency uses a statistical model to try to predict which children might be future victims of abuse or neglect.


    Since the dawn of the digital age, decision-making in finance, employment, politics, health and human services has undergone revolutionary change. Today, automated systems--rather than humans--control which neighborhoods get policed, which families attain needed resources, and who is investigated for fraud. While we all live under this new regime of data, the most invasive and punitive systems are aimed at the poor.


    In Automating Inequality, Virginia Eubanks systematically investigates the impacts of data mining, policy algorithms, and predictive risk models on poor and working-class people in America. The book is full of heart-wrenching and eye-opening stories, from a woman in Indiana whose benefits are literally cut off as she lays dying to a family in Pennsylvania in daily fear of losing their daughter because they fit a certain statistical profile.


    The U.S. has always used its most cutting-edge science and technology to contain, investigate, discipline and punish the destitute. Like the county poorhouse and scientific charity before them, digital tracking and automated decision-making hide poverty from the middle-class public and give the nation the ethical distance it needs to make inhumane choices: which families get food and which starve, who has housing and who remains homeless, and which families are broken up by the state. In the process, they weaken democracy and betray our most cherished national values.


    This deeply researched and passionate book could not be more timely.



    Format: Hardback
    Price: $48.00
    $48.00
  • Autonomy: The Quest to Build the Driverless Car - & How It Will Reshape Our World
    Autonomy: The Quest to Build the Driverless Car - & How It Will Reshape Our World
    ISBN: 9780008302078
    Title: Autonomy: The Quest to Build the Driverless Car - & How It Will Reshape Our World
    Author: BURNS LAWRENCE D & SHULGAN CHRISTOPHER

    ‘Truly fascinating' Brian Merchant, author of The One DeviceFrom the ultimate insider – a former General Motors executive and current advisor to the Google Self-Driving Car project – comes the definitive story of the race between Google, Tesla and Uber to create the driverless car. We stand on the brink of a technological revolution. In the near future, most of us will not own automobiles, but will travel instead in driverless electric vehicles summoned at the touch of an app. We will be liberated from driving, so that the time we spend in cars can be put to more productive use. We will prevent more than 90 percent of car crashes, provide freedom of mobility to the elderly and disabled and decrease our dependence on fossil fuels.Autonomy tells the story of the maverick engineers and computer experts who triggered the revolution. Lawrence Burns – long-time adviser to the Google self-driving car project (now Waymo) and former corporate vice president of research, development and planning at General Motors – provides the perfectly timed history of how we arrived at this point, in a character-driven and vivid account of the unlikely thinkers who accomplished what billion-dollar automakers never dared.Beginning at a 2004 off-road robot race across the Mojave Desert with a million-dollar purse and continuing up to the current stampede to develop driverless technology, Autonomy is a page-turning chronicle of the past, a diagnosis of the present and a prediction of the future – the ultimate guide to understanding the driverless car and to navigating the revolution it has sparked.

    Format: Trade paperback
    Price: $35.00
    $35.00
  • Backroom Boys: The Secret Return of the British Boffin
    Backroom Boys: The Secret Return of the British Boffin
    ISBN: 9780571214976
    Title: Backroom Boys: The Secret Return of the British Boffin
    Author: SPUFFORD FRANCIS

    A brilliant, beautiful account of how British boffins triumphed across the decades in creating everything from computer games to Martian landers.

    The book contains chapters on the Beagle II, Elite - the 80s computer game, the Blue Streak missile, Concorde, mobile phone technology and the Human Genome Project, among others.

    Britain is the only country in the world to have cancelled its space programme just as it put its first rocket into orbit. Starting with this forgotten episode, 'Backroom Boys' tells the bittersweet story of how one country lost its industrial tradition and got back something else. Sad, inspiring, funny and ultimately triumphant, it follows the technologists whose work kept Concorde flying, created the computer game, conquered the mobile-phone business, saved the human genome for the human race - and who now are sending the Beagle 2 probe to burrow in the cinnamon sands of Mars.
    'Backroom Boys' is a vivid love-letter to quiet men in pullovers, to those whose imaginings take shape not in words but in mild steel and carbon fibre and lines of code. Above all, it is a celebration of big dreams achieved with slender means.

    Format: Paperback
    Price: $30.00

    $30.00
  • Bad Blood: Secrets & Lies in a Silicon Valley Startup
    Bad Blood: Secrets & Lies in a Silicon Valley Startup
    ISBN: 9781509868087
    Title: Bad Blood: Secrets & Lies in a Silicon Valley Startup
    Author: CARREYROU JOHN

    Shortlisted for the Financial Times and McKinsey Business Book of the Year Award 2018"You will not want to put this riveting, masterfully reported book down. No matter how bad you think the Theranos story was, you'll learn that the reality was actually far worse." Bethany McLean, bestselling coauthor of The Smartest Guys in the Room and All the Devils Are Here A New York Times bestseller to be adapted into a film with Jennifer Lawrence to star. In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup 'unicorn' promised to revolutionize the medical industry with a machine that would make blood tests significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: the technology didn't work.For years, Holmes had been misleading investors, FDA officials, and her own employees. When Carreyrou, working at the Wall Street Journal, got a tip from a former Theranos employee and started asking questions, both Carreyrou and the Journal were threatened with lawsuits. Undaunted, the newspaper ran the first of dozens of Theranos' articles in late 2015. By early 2017, the company's value was zero and Holmes faced potential legal action from the government and her investors.In Bad Blood John Carreyrou tells the story of Theranos, and encourages us to consider the possible repercussions of our blind faith in a small group of brilliant individuals. PRAISE FOR BAD BLOOD"A dazzling story of deception in Silicon Valley. . .It is a tale of heroic cupidity on a scale that made the very best and the very brightest look like the very, very foolish . . . You will not be able to put this book down." Washington Post"Chilling . . . Reads like a West Coast version of All the President's Men." New York Times Book Review"Carreyrou presents the scientific, human, legal and social sides of the story in full. Although some of it was previously reported in his extensive coverage, he unveils many dark secrets of Theranos that have not previously been laid bare." Nature"His [Carreyrou's] unmasking of Theranos is a tale of David and Goliath." Financial Times

    Format: Paperback
    Price: $25.00
    $25.00
  • Battle For Sky: The Murdochs, Disney, Comcast & the Future of Entertainment
    Battle For Sky: The Murdochs, Disney, Comcast & the Future of Entertainment
    ISBN: 9781472965516
    Title: Battle For Sky: The Murdochs, Disney, Comcast & the Future of Entertainment
    Author: WILLIAMS CHRISTOPHER

    The story of how Rupert Murdoch's Sky became one of Britain's most successful companies and the hottest property in global entertainment.

    Featuring interviews with key individuals and stakeholders from around the world, The Battle for Sky offers a timely and intriguing glimpse into the workings of media empires.
    From perilous early years through clashes with the BBC and BT, not to mention the News Corporation bid for full control that failed in the wake of 2010's phone hacking scandal, there has been no shortage of drama in Sky 's history--nor in its likely future. The organization is now the target of bids from two true titans of the global media industry--Disney and Comcast--who are fighting it out for ultimate ownership. Throw in an industry already shaken by the arrival of newer media players such as Netflix, the declining circulation of Murdoch newspapers such as The Sun and The Times, as well as the UK government 's scrutiny of the Murdoch family 's influence on UK media, and the scene is set for a major corporate battle.
    But how will the story play out' Who will win in the battle for shareholder votes' And how will the Murdoch empire fare when the dust finally settles'

    Format: Trade paperback
    Price: $33.00
    $33.00
  • Battle of the Titans: How Apple & Google Went to War & Started a Revolution
    Battle of the Titans: How Apple & Google Went to War & Started a Revolution
    ISBN: 9780007518845
    Title: Battle of the Titans: How Apple & Google Went to War & Started a Revolution
    Author: VOGELSTEIN FRED

    Behind the bitter rivalry between Apple and Google--and how it's reshaping the way we think about technology
    The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world.
    Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In "Dogfight," he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.
    "Dogfight "reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from--about the future of media and the Internet in Silicon Valley, New York, and Hollywood.


    Format: Paperback
    Price: $25.00

    $25.00
  • Becoming an Ethical Hacker
    Becoming an Ethical Hacker
    ISBN: 9781501167911
    Title: Becoming an Ethical Hacker
    Author: RIVLIN GARY

    An acclaimed investigative journalist explores ethical hacking and presents a reader-friendly, informative guide to everything there is to know about entering the field of cybersecurity.It's impossible to ignore the critical role cybersecurity plays within our society, politics, and the global order. In Becoming an Ethical Hacker, investigative reporter Gary Rivlin offers an easy-to-digest primer on what white hat hacking is, how it began, and where it's going, while providing vivid case studies illustrating how to become one of these "white hats" who specializes in ensuring the security of an organization's information systems. He shows how companies pay these specialists to break into their protected systems and networks to test and assess their security. Readers will learn how these white hats use their skills to improve security by exposing vulnerabilities before malicious hackers can detect and exploit them. Weaving practical how-to advice with inspiring case studies, Rivlin provides concrete, practical steps anyone can take to pursue a career in the growing field of cybersecurity.

    Format: Hardback
    Price: $31.00
    $31.00
  • Beginning Python: from Novice to Professional
    Beginning Python: from Novice to Professional
    ISBN: 9781590599822
    Title: Beginning Python: from Novice to Professional
    Author: MAGNUS LIE HETLAND


    Gain a fundamental understanding of Python's syntax and features with the second edition ofBeginning Python, an up-to-date introduction and practical reference. Covering a wide array of Python-related programming topics, including addressing language internals, database integration, network programming, and web services, you'll be guided by sound development principles. Ten accompanying projects will ensure you can get your hands dirty in no time.


    Updated to reflect the latest in Python programming paradigms and several of the most crucial features found in Python 3.0 (otherwise known as Python 3000), advanced topics, such as extending Python and packaging/distributing Python applications, are also covered.

    What you'll learn

    • Become a proficient Python programmer by following along with a friendly, practical guide to the language's key features
    • Write code faster by learning how to take advantage of advanced features such as magic methods, exceptions, and abstraction
    • Gain insight into modern Python programming paradigms including testing, documentation, packaging, and distribution
    • Learn by following along with ten interesting projects, including a P2P file-sharing application, chat client, video game, remote text editor, and more
    • Complete, downloadable code is provided for each project!

    Who this book is for


    Programmers, novice and otherwise, seeking a comprehensive introduction to the Python programming language.



    Price: $76.00
    $76.00
  • Best. Brains. Ever Historys 64 Greatest Geeks & How They Shaped Our World
    Best. Brains. Ever Historys 64 Greatest Geeks & How They Shaped Our World
    ISBN: 9781781575727
    Title: Best. Brains. Ever Historys 64 Greatest Geeks & How They Shaped Our World
    Author: NEWKEY-BURDEN CHAS

    See the greatest minds in history like never before; rendered in the greatest way imaginable: 8-bit pixel art

    This book celebrates the 64 Best. Brains. Ever; the geeks who each played an essential part in taking humanity from mud huts to the world we live in today.

    Discover more than you knew about geniuses like Galileo, compelling characters like Ada Lovelace or Nikola Tesla, or be enchanted by heroes of the modern age like super-geek like Steve Wozniak. The one thing they all have in common? They changed the world with their minds.

    A fun way to look at the people who have shaped are would, but not always sought the limelight (did you know that Steve Wozniak - not Steve Jobs - created the Apple Computer, and that "Woz" as he is known, enjoys a game of Segway Polo?)

    Find out which inventor is most responsible for every electric device in modern homes, but died in penury after obsessing over the creation of a "death beam," or how Archimedes greeted his killer.

    The custom-drawn illustrations make turning every page a treat, and the snappy biographies are fascinating.

    Format: Hardback
    Price: $22.00

    $22.00
  • Big Data, Big Dupe: A Little Book about a Big Bunch of Nonsense
    Big Data, Big Dupe: A Little Book about a Big Bunch of Nonsense
    ISBN: 9781938377105
    Title: Big Data, Big Dupe: A Little Book about a Big Bunch of Nonsense
    Author: FEW STEPHEN

    Big Data, Big Dupe is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author's hope. While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If "data is the new oil," Big Data is the new snake oil. It isn't real. It's a marketing campaign that has distracted us for years from the real and important work of deriving value from data.

    Format: Paperback
    Price: $26.00
    $26.00
  • Big Data: a Very Short Introduction
    Big Data: a Very Short Introduction
    ISBN: 9780198779575
    Title: Big Data: a Very Short Introduction
    Author: HOLMES DAWN E.

    Since long before computers were even thought of, data has been collected and organized by diverse cultures across the world. Once access to the Internet became a reality for large swathes of the world's population, the amount of data generated each day became huge, and continues to growexponentially. It includes all our uploaded documents, video, and photos, all our social media traffic, our online shopping, even the GPS data from our cars."Big Data" represents a qualitative change, not simply a quantitative one. The term refers both to the new technologies involved, and to the way it can be used by business and government. Dawn E. Holmes uses a variety of case studies to explain how data is stored, analysed, and exploited by avariety of bodies from big companies to organizations concerned with disease control. Big data is transforming the way businesses operate, and the way medical research can be carried out. At the same time, it raises important ethical issues; Holmes discusses cases such as the Snowden affair, datasecurity, and domestic smart devices which can be hijacked by hackers. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, andenthusiasm to make interesting and challenging topics highly readable.

    Format: Paperback
    Price: $26.00
    $26.00
  • Big Data: Does Size Matter?
    Big Data: Does Size Matter?
    ISBN: 9781472935830
    Title: Big Data: Does Size Matter?
    Author: HARKNESS TIMANDRA

    From the first tally, scratched on a wolf bone over 30,000 years ago, to the Large Hadron Collider, which produces 40 million megabytes of data per second, data is big, and getting bigger. It can help us do things faster and more efficiently than ever before. It has made possible scientific and social achievements that would have been impossible just a few years ago. But being too dazzled by the scale, the speed and the geeky jargon can lead us astray. It's big, but it's not always clever...Timandra Harkness cuts through the hype to put data science into its real-life context. Stories, locations and people, plenty of jokes and personal asides bring to life what is essentially a human science, demystifying Big Data, telling us where it comes from and what it can do for us. The book then asks the awkward questions - what can't it do? What are the unspoken assumptions underlying its methods? Are we being bamboozled by its size, its speed and its shiny technology'. .Nobody needs a degree in computer science to grasp what Big Data is all about, what it can do for us - and what it can't. This book asks you to decide - are you a data point, or a human being?

    Format: Paperback
    Price: $30.00
    $30.00
  • Big Data: How the Information Revolution Is Transforming Our Lives
    Big Data: How the Information Revolution Is Transforming Our Lives
    ISBN: 9781785782343
    Title: Big Data: How the Information Revolution Is Transforming Our Lives
    Author: CLEGG BRIAN

    Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm? The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother's shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state. With big data ever-present, you can't afford to ignore it. Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) - brings big data to life.

    Format: Paperback
    Price: $23.00
    $23.00
  • Big Nine: How the Tech Titans & Their Thinking Machines Could Warp Humanity
    Big Nine: How the Tech Titans & Their Thinking Machines Could Warp Humanity
    ISBN: 9781541724419
    Title: Big Nine: How the Tech Titans & Their Thinking Machines Could Warp Humanity
    Author: WEBB AMY


    We like to think that we are in control of the future of "artificial" intelligence. The reality, though, is that we--the everyday people whose data powers AI--aren't actually in control of anything. When, for example, we speak with Alexa, we contribute that data to a system we can't see and have no input into--one largely free from regulation or oversight. The big nine corporations--Amazon, Google, Facebook, Tencent, Baidu, Alibaba, Microsoft, IBM and Apple--are the new gods of AI and are short-changing our futures to reap immediate financial gain.


    In this book, Amy Webb reveals the pervasive, invisible ways in which the foundations of AI--the people working on the system, their motivations, the technology itself--are broken. Within our lifetimes, AI will, by design, begin to behave unpredictably, thinking and acting in ways which defy human logic. The big nine corporations may be inadvertently building and enabling vast arrays of intelligent systems that don't share our motivations, desires, or hopes for the future of humanity.


    Much more than a passionate, human-centered call-to-arms, this book delivers a strategy for changing course, and provides a path for liberating us from algorithmic decision-makers and powerful corporations.



    Format: Trade paperback
    Price: $30.00
    $30.00
  • Billionaire Boy: Mark Zuckerberg in His Own Words
    Billionaire Boy: Mark Zuckerberg in His Own Words
    ISBN: 9781742705248
    Title: Billionaire Boy: Mark Zuckerberg in His Own Words
    Author: BEAHM GEORGE

    The Mark Zuckerburg most people know is the one depicted in Academy Awarduwinning film The Social Network: a nerdy, insecure and socially awkward young man u hardly the image of a topflight CEO in command of one of the world's largest and most successful companies. Achieving the growth of Facebook as fast as Zuckerburg has is no mean feat, especially when you consider he had never raised a dollar from investors nor managed a single employee before. At the helm of Facebook, Zuckerburg not only has to run fast to maintain the company's high profile success, but also needs to fight to stay ahead of some of the richest, most talented and most aggressive companies in the world. In this collection of quotations taken from interviews, presentations, media announcements and more, we see a new breed of business leader with a new way of thinking about business and success in a constantly changing world.

    Format: Paperback
    Price: $18.00
    $18.00
  • Black Box Society: The Secret Algorithms That Control Money & Information
    Black Box Society: The Secret Algorithms That Control Money & Information
    ISBN: 9780674970847
    Title: Black Box Society: The Secret Algorithms That Control Money & Information
    Author: PASQUALE FRANK


    Every day, corporations are connecting the dots about our personal behavior--silently scrutinizing clues left behind by our work habits and Internet use. The data compiled and portraits created are incredibly detailed, to the point of being invasive. But who connects the dots about what firms are doing with this information? The Black Box Society argues that we all need to be able to do so--and to set limits on how big data affects our lives.


    Hidden algorithms can make (or ruin) reputations, decide the destiny of entrepreneurs, or even devastate an entire economy. Shrouded in secrecy and complexity, decisions at major Silicon Valley and Wall Street firms were long assumed to be neutral and technical. But leaks, whistleblowers, and legal disputes have shed new light on automated judgment. Self-serving and reckless behavior is surprisingly common, and easy to hide in code protected by legal and real secrecy. Even after billions of dollars of fines have been levied, underfunded regulators may have only scratched the surface of this troubling behavior.


    Frank Pasquale exposes how powerful interests abuse secrecy for profit and explains ways to rein them in. Demanding transparency is only the first step. An intelligible society would assure that key decisions of its most important firms are fair, nondiscriminatory, and open to criticism. Silicon Valley and Wall Street need to accept as much accountability as they impose on others.



    Format: Paperback
    Price: $40.00
    $40.00
  • Black Code: Surveillance, Privacy, & the Dark Side of the Internet
    Black Code: Surveillance, Privacy, & the Dark Side of the Internet
    ISBN: 9780771025358
    Title: Black Code: Surveillance, Privacy, & the Dark Side of the Internet
    Author: DEIBERT RONALD J.

    Cyberspace is all around us. We depend on it for everything we do. We have reengineered our business, governance, and social relations around a planetary network unlike any before it. But there are dangers looming, and malign forces are threatening to transform this extraordinary domain.
    In "Black Code," Ronald J. Deibert, a leading expert on digital technology, security, and human rights, lifts the lid on cyberspace and shows what's at stake for Internet users and citizens. As cyberspace develops in unprecedented ways, powerful agents are scrambling for control. Predatory cyber criminal gangs such as Koobface have made social media their stalking ground. The discovery of Stuxnet, a computer worm reportedly developed by Israel and the United States and aimed at Iran's nuclear facilities, showed that state cyberwar is now a very real possibility. Governments and corporations are in collusion and are setting the rules of the road behind closed doors.
    This is not the way it was supposed to be. The Internet's original promise of a global commons of shared knowledge and communications is now under threat.
    Drawing on the first-hand experiences of one of the most important protagonists in the battle -- the Citizen Lab and its global network of frontline researchers, who have spent more than a decade cracking cyber espionage rings and uncovering attacks on citizens and NGOs worldwide -- "Black Code" takes readers on a fascinating journey into the battle for cyberspace. Thought-provoking, compelling, and sometimes frightening, it is a wakeup call to citizens who have come to take the Internet for granted. Cyberspace is ours, it is what we make of it, Deibert argues, and we need to act now before it slips through our grasp.

    Format: Trade paperback
    Price: $35.00

    $35.00
  • Blender for Dummies
    Blender for Dummies
    ISBN: 9781119039532
    Title: Blender for Dummies
    Author: VAN GUMSTER JASON


    Learn 3D animation the easy way with this complete step-by-step guide


    Blender For Dummies is the quick and easy guide to learning 3D modeling and animation using the popular, free, open source Blender software. You'll learn how to create models, animate movement, and render well-lit scenes as you master the powerful features that rival the more expensive professional animation software. This third edition is updated to cover the latest features added in Blender, including digital sculpting with dynamic topology, rendering with the incredibly powerful Cycles renderer, and more advanced simulation tools. You'll learn the shortcuts and tricks that make creating animation a reality for anyone at any level. The companion web site provides access to additional tutorials that give you the confidence you need to start animating quickly. This useful guide blends the functionality of a reference with the hands-on learning that develops your skills and understanding in a flash.

    • Create 3D objects with meshes, curves, and surfaces
    • Add color, texture, shades, reflections, and transparencies
    • Set your models in motion with animation and rigging
    • Create expert-level scenes with lighting and camera placement

    If you want to learn 3D animation, but don't want to spend thousands of dollars getting started, Blender is just the solution you need. Blender For Dummies is the ultimate learning companion.



    Format: Paperback
    Price: $66.00
    $66.00
  • Blind Giant: Being Human in a Digital World
    Blind Giant: Being Human in a Digital World
    ISBN: 9781848546448
    Title: Blind Giant: Being Human in a Digital World
    Author: HARKAWAY NICK

    The digital age.

    An age of isolation, warped communication, disintegrating community. Where unfiltered and unregulated information pours relentlessly into our lives, destroying what it means to be human.

    Or an age of marvels. Where there is a world of wonder at our fingertips. Where we can communicate across the globe, learn in the blink of an eye, pull down the barriers that divide us and move forward together.

    Whatever your reaction to technological culture, the speed with which our world is changing is both mesmerizing and challenging.

    In The Blind Giant, novelist and tech blogger Nick Harkaway draws together fascinating and disparate ideas to challenge the notion that digital culture is the source of all our modern ills, while at the same time showing where the dangers are real and suggesting how they can be combated. Ultimately, the choice is ours: engage with the machines that we have created, or risk creating a world which is designed for corporations and computers rather than people. This is an essential handbook for everyone trying to be human in a digital age.

    Format: Trade paperback
    Price: $37.00
    $37.00
  • Blind Giant: How to Survive in the Digital Age
    Blind Giant: How to Survive in the Digital Age
    ISBN: 9781848546431
    Title: Blind Giant: How to Survive in the Digital Age
    Author: HARKAWAY NICK

    The digital age.

    An age of isolation, warped communication, disintegrating community. Where unfiltered and unregulated information pours relentlessly into our lives, destroying what it means to be human.

    Or an age of marvels. Where there is a world of wonder at our fingertips. Where we can communicate across the globe, learn in the blink of an eye, pull down the barriers that divide us and move forward together.

    Whatever your reaction to technological culture, the speed with which our world is changing is both mesmerising and challenging.

    In The Blind Giant, novelist and tech blogger Nick Harkaway draws together fascinating and disparate ideas to challenge the notion that digital culture is the source of all our modern ills, while at the same time showing where the dangers are real and suggesting how they can be combated. Ultimately, the choice is ours: engage with the machines that we have created, or risk creating a world which is designed for corporations and computers rather than people. This is an essential handbook for everyone trying to be human in a digital age.
    Format: Paperback
    Price: $30.00
    $30.00
  • Blockchain Babel: The Crypto-Craze & the Challenge to Business
    Blockchain Babel: The Crypto-Craze & the Challenge to Business
    ISBN: 9780749484163
    Title: Blockchain Babel: The Crypto-Craze & the Challenge to Business
    Author: PEJIC IGOR


    Blockchain is the technology behind bitcoin and other crypto-currencies. According to Santander, it could save financial institutions $15-20bn a year from 2022 onward. Most experts see an unprecedented potential, but many banks, payment processors and credit card companies fret that bitcoin entrepreneurs could cast a pall over their core business. Whatever the position of blockchain, many voices are shouting from different angles, creating a cacophony of confusion including tech-evangelists, anarcho-libertarians, and industry experts. But while everybody in IT and banking seems to have an opinion on the blockchain, there is little systematic research, no strategic analysis. Blockchain Babel is the ultimate guide to the most disruptive technology to have entered the finance industry in recent years.


    Blockchain Babel looks at blockchain alongside innovation diffusion, competitive dynamics and management strategy. Shortlisted as one of the three best business book proposals by McKinsey and the Financial Times for the Bracken Bower Prize in 2016, this is a must-read for business leaders and aspiring leaders wanting to grasp blockchain and put it into context and understand the practical implications it may have.



    Format: Paperback
    Price: $42.00
    $42.00
  • Blockchain: The Next Everything
    Blockchain: The Next Everything
    ISBN: 9781471184222
    Title: Blockchain: The Next Everything
    Author: WILLIAMS STEPHEN P

    The perfect book for everybody who's either never heard of Blockchain or simply wants to know more about the technology which is about to transform the world we live in for the better. What is blockchain? Why does everyone from tech experts to business moguls to philanthropists believe it is a paradigm-shifting technology, bound to revolutionize society as significantly as the internet? Indeed, why is blockchain touted as The Next Everything? In this deft, fascinating, and easy-to-digest introduction to one of the most important innovations of recent times, Stephen P. Williams answers these questions, revealing how cryptocurrencies like bitcoin are just one example among dozens of transformative applications that this relatively new technology makes possible. He interprets the complexity into digestible anecdotes, metaphors, and straightforward descriptions for readers who don't know tech, and explains all of blockchain's most important aspects: why this so-called digital ledger is unhackable and unchangeable; how its distributed nature may transfer power from central entities like banks, government, and corporations to ordinary citizens around the world; and what its widespread use will mean for society as a whole. Taking us on a dazzlingly vivid tour through the systems predicted to soon underpin economics, politics, global trade, science, art, and numerous other aspects of our everyday lives, Blockchain: The Next Everything is a truly extraordinary journey into our future.

    Format: Hardback
    Price: $45.00
    $45.00
  • Blood, Sweat & Pixels: The Triumphant, Turbulent Stories Behind How Video Games Are Made
    Blood, Sweat & Pixels: The Triumphant, Turbulent Stories Behind How Video Games Are Made
    ISBN: 9780062651235
    Title: Blood, Sweat & Pixels: The Triumphant, Turbulent Stories Behind How Video Games Are Made
    Author: SCHREIER JASON


    Format: Paperback
    Price: $33.00
    $33.00
  • Book on C Programming in C
    Book on C Programming in C
    ISBN: 9780201183993
    Title: Book on C Programming in C
    Author: KELLEY, AL & POHL, IRA


    Format: Paperback
    Price: $135.00
    $135.00
  • Bootle Boy: An Untidy Life in News
    Bootle Boy: An Untidy Life in News
    ISBN: 9781925322828
    Title: Bootle Boy: An Untidy Life in News
    Author: HINTON LES

    When Les Hinton first fulfils his schoolboy dream of working on Fleet Street, it is still a place awash in warm beer, black ink, fag ash, and hot metal. Fifty-two years after being sent out to buy a sandwich for his first boss, one Rupert Murdoch, when Les finally leaves Murdoch's employment in 2011, the business of news has been turned upside down, in a tumble of social and technological change.
    Les Hinton has been present at and noiselessly directed several key scenes in that tale of revolutionary transformation, as employee and later head of Murdoch companies in newspapers, magazines, and television, on three continents over five decades, in Wapping and Wall Street, Australia and California.

    Born amid the rubble of the blitzed docklands of Bootle, and schooled by an itinerant Army childhood, he came to the centre from the periphery, just as Murdoch did. There, with a gang of like-minded outsiders, he set about redrawing the map of the media.

    Hinton depicts the upheavals that swept his trade with the same widescreen perspective and sharp colours he deploys to show us how politicians from Clinton to Blair, from Brown to Cameron, alternately canoodled and raged inside their arranged media marriages. We see the death of Diana, the IRA bombings, the charisma of Bill Clinton, and the phone-hacking scandal from a revelatory new angle. And we get the most undeluded and undiluted portrait yet of the man who is perhaps the last of the great press barons.

    Above all, emerging out of Hinton's scintillating stories of half a century of Murdoch and news revolutions, comes the voice of a wandering Liverpudlian who is still in love with the life of a newspaperman, and now the author of one of the defining media memoirs of our age.

    Format: Hardback
    Price: $55.00
    $55.00
  • Born Yesterday the News as a Novel
    Born Yesterday the News as a Novel
    ISBN: 9780571240265
    Title: Born Yesterday the News as a Novel
    Author: BURN GORDON


    Format: Paperback
    Price: $20.00
    $20.00
  • Boy Kings: a Journey into the Heart of the Social Network
    Boy Kings: a Journey into the Heart of the Social Network
    ISBN: 9781451668254
    Title: Boy Kings: a Journey into the Heart of the Social Network
    Author: LOSSE KATHERINE

    Kate Losse was a grad school refugee when she joined Facebook as employee #51 in 2005. Hired to answer user questions such as "What is a poke?" and"Why can't I access my ex-girlfriend's profile?"; her early days at the company were characterized by a sense of camaraderie, promise, and ambition: Here was a group of scrappy young upstarts on a mission to rock Silicon Valley and change the world.
    Over time, this sense of mission became so intense that working for Facebook felt like more than just a job; it implied a wholehearted dedication to "the cause". Employees were incentivized to live within one mile of the office, summers were spent carousing at the company pool house, and female employees were told to wear T-shirts with founder Mark Zuckerberg's profile picture on his birthday. Losse started to wonder what this new medium meant for real-life relationships: Would Facebook improve our social interactions? Or would we all just adapt our behavior to the habits and rules of these brilliant but socially awkward Internet savants who have become today's youngest power players? Increasingly skeptical, Losse graduated from customer service to the internationalization team-tasked with rolling out Facebook to the rest of the world- finally landing a seat right outside Zuckerberg's office as his personal ghostwriter, the voice of the boy king.
    This book takes us for the first time into the heart of this fast-growing information empire, inviting us to high-level meetings with Zuckerberg; lifting the veil on long nights of relentless hacking and trolling; taking us behind the scenes of raucous company parties; and introducing us to the personalities, values, and secret ambitions of the floppy-haired boy wonders who are redefining the way we live, love, and work. By revealing here what's really driving both the business and the culture of the social network, Losse answers the biggest question of all: What kind of world is Facebook trying to build, and is it the world we want to live in?
    ***


    “Logging on to Facebook that first day, in retrospect, was the second, and to date the last, time that any technology has captured my imagination. The first was when Apple advertised the first laptop, the PowerBook, in the 1990s-with the words, ‘What’s on your PowerBook?’


    “‘World domination,’ my teenaged self- answered instinctively. That’s what these devices were made for, I thought: so small and yet so powerful, so capable of linking quickly to and between everything else in the world. From the laptop, I could write and distribute information faster than ever before. It was intoxicating to imagine, and Facebook’s sudden, faithful rendering in 2004 of the physical world into the virtual felt the same. What could you do, now that you could see and connect to everyone and everything, instantly?


    “But what, also, could be diminished by such quick access? In the realm of ideas, it seemed easy: Who wouldn’t want to distribute and discuss ideas widely? However, in the realm of the personal, it seemed more complicated. What was the benefit of doing everything in public? Is information itself neutral, or do different types of information have different values, different levels of expectation of privacy, different implications for distribution and consumption? Should all information be shared equally quickly and without regard to my relationship to it? And, finally, and most important, as we ask whenever we begin a new relationship with anything, would this be good for me?”


    --& From the Introduction


    &



    Format: Hardback
    Price: $37.00
    $37.00
  • Breaking News: Sex, Lies & the Murdoch Succession
    Breaking News: Sex, Lies & the Murdoch Succession
    ISBN: 9781741759785
    Title: Breaking News: Sex, Lies & the Murdoch Succession
    Author: BARRY PAUL

    The decline of the Murdoch Empire, and who will take over when Rupert dies. At the age of 82, Rupert Murdoch is divorcing his third wife Wendi Deng and gearing up for the toughest challenge of his life: to hand his empire on to his children. But is this the end of the Murdoch dynasty? Lachlan doesn't want to succeed him. James is in disgrace. And Elisabeth is not a serious contender. His grip on the group has also been weakened by scandal. His British tabloids have been caught hacking phones and bribing officials on an industrial scale. At least twenty journalists will soon face trial for hacking and corruption and could be jailed. But Rupert thrives on crisis. He has recently split News Corp in two, doubled his fortune to US$9 billion, and is bouncing around like a man in his prime. So can he win this one last battle and keep it all in the family?

    Format: Hardback
    Price: $50.00
    $50.00
  • Bring Your Own Technology: the Byot Guide for Schools & Families
    Bring Your Own Technology: the Byot Guide for Schools & Families
    ISBN: 9781742861005
    Title: Bring Your Own Technology: the Byot Guide for Schools & Families
    Author: LEE MAL & LEVINS MARTIN

    In time all schools in the developed world will move to students using their personal mobile technology in class, rather than it being provided by the school. It is not a case of if, but when. Bring Your Own Technology is like a tsunami coming across the horizon. The forces impelling the change and the potential educational, social development, economic, technological and political opportunities opened by the development will not only bring about its introduction but will soon fundamentally change the nature of schooling, teaching, the technology used, home-school relations and the resourcing of schools. The potential implications of the development are immense. Bring Your Own Technology is far more than a technical change. However its full potential will only be realised by schools, their leadership and their communities collaborating astutely to achieve the normalised 100% student use of the technology.

    Format: Trade paperback
    Price: $49.00
    $49.00
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